About Vitality Copywriting – Freelance Copywriting Services
So, you’ve been looking at different options for your content writing, and you want to know more about Vitality Copywriting, to see if I can help you to grow your business. First, let’s make sure you’re in the right place.
First of all, I am not a content mill. I don’t churn out written content and articles at a low price. If you are looking to pay-per-word, or want to pay £50 for a blog post, then I am not the copywriter you’re looking for.
My focus is on quality over quantity.
However, if you’re the kind of business person who understands (or wants to learn about) the value of copywriting, and the role it can play in driving leads and generating sales for your business, you are in the right place.
“Handle them carefully, for words have more power than atom bombs.”
Pearl Strachan Hurd
I am a navigator, taking your customers on a journey from awareness to sales.
I am a teacher, helping you to serve your customers better, and get noticed in a busy world.
We work with business people and entrepreneurs from small businesses, just like you, to help you to build trust with your audience that will help you to sell more and build a loyal customer base.
We work with people from all sectors – from web designers and charities, to jewellers and publishers, and everything in between.
Content cannot be written in isolation if you want it to be successful.
If you are looking for someone who will take a strategic approach to your content needs, then you’re in the right place. It’s important to me that we understand your business and what your goals are. Whatever we write, we look at where your reader has come from, and where we want to take them, and how they will get there.
If you’re just getting started with your online business, are struggling to find the time to write content, or are scared of putting pen to paper, then you are in the right place.
Over ten years I have been practicing the latest marketing techniques and honing my craft, so that I am able help you to drive more traffic to your website, improve your conversion rates, and increase your profits.
So, where should you start with Neal M. Brown and Vitality Copywriting?
1. Light reading
The first thing you should do is carry on reading this article, to get an idea about Vitality Copywriting. Then, read these blog posts (opens in new tabs). It will take less than fifteen minutes and will give you a clear understanding of where your business is currently with your written identity.
In short, it will tell you whether you have the platform for a consistent writing experience.
2. Free: #CopyQ
Every week I host a Twitter chat on Wednesdays from 6-7pm. Anyone can ask me questions about copywriting or working with copywriters. Just use the hashtag #CopyQ
You should also jump over to my blog – all free stuff for you to look at.
Who is Neal M. Brown?
When I started marketing around 2006 it was this vast behemoth. I had a lot of questions and faced a lot of problems.
Where do I start?
What tools do I need?
Who are my customers?
How can I get them to buy?
Over those ten years marketing has changed. Business has changed. And that’s what I love.
No two days of marketing are the same – it keeps me on my toes.
And because of that experience of marketing, I take a wider view of copywriting projects. For me, it isn’t about writing the most elegant prose. It’s about getting results.
I’ve learned a lot over this time. I’ve worked across different industries; B2B, B2C, B2G; large, small, in between. And I’m not afraid to admit I’ve made mistakes – I’ve had my fair share of hairy moments!
This means that my writing has been fine-tuned over time, and tested with many different audiences. I can help you by producing quality written content that will engage and drive action.
But there is no silver bullet when it comes to content writing – it is a long-term strategy that requires commitment.
Here’s a quick overview of my career:
In 2006 I went to university in Reading. This was the point where I started practicing marketing – although I didn’t realise it at the time. While over people were getting absolutely hammered on cheap cocktails, I was promoting events, and marketing my own private swimming tuition business. I only looked at this as an opportunity to reduce my student debts and live a little bit more comfortably – little did I know this would eventually take over my life.
After graduation, I applied for jobs in banking and logistics (to this day I can’t make sense of it). I didn’t have much luck because I had no experience. It took me about six months to realise that I had spent the last four years practicing marketing – and maybe this would be a more viable career.
In 2010 I started working for Brilliant Publications, a small book publisher in Buckinghamshire. They were looking for a marketer to come onboard and drive the redevelopment of their website and start using digital marketing to promote their books. I started a company blog and social media accounts and started creating content. I loved the challenge of trying to understand my audience needs and finding new ways to serve them. (You can read a case study of a direct mail campaign here: [link coming soon]
I moved into the charity sector in 2011, working first at the British Heart Foundation promoting their Heart Matters and Health @ Work programmes, before moving on.
I joiuned Rethink Mental Illness where I led on B2B and B2G marketing activity, including delivering the communications plan for the high-profile Schizophrenia Commission Report [case study coming soon].
In 2014 I joined Time to Change, England’s largest campaign against mental health stigma and discrimination. I managed their national advertising campaign with an annual budget of more than £1m.
In recent years, I have been made redundant three times. It was this experience of not knowing how the bills would get paid each month which drove me to starting Vitality Copywriting in 2015. I wanted to work with more people, more companies, so I would be less affected should the Big R happen again.
Connecting with Neal
I started to work with small businesses in my spare time, crafting content and coaching people on writing techniques. And I have loved it!
You may be thinking that there’s a world of difference between charity and commercial marketing. Having experienced both sides, it’s just simply not true.
Your customer is still human.
Your customer still has problems you can solve.
Although I would say that marketing for charities is harder. Much of what they ‘sell’ is hope. It’s intangible – it’s not a physical product. And if you can sell that, you can sell anything.
The most important question is this: how can I help you to get customers and grow your business?
Where to start with Vitality Copywriting?
You’ve read this far, hopefully you know enough about Vitality Copywriting to take the next step. So how can I help you?
Send me a message at firstname.lastname@example.org and let me know what challenges you’re facing.
I can’t wait to hear from you,