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Declaring war on bland writing
In this great video I found on YouTube, Jean Tang talks about how everywhere
Continue readingSEO is dead – long live HO
Search Engine Optimisation (SEO) has a mixed reputation. On the one hand,
Continue readingThe virality fallacy
After Star Wars Day (May the fourth, for the uninitiated), I was reading
Continue reading11 tips to create fantastic headlines
Why should we focus more on writing headlines? “On average, five times
Continue readingTesco on horse meat burgers
I was listening to the Today programme on Radio 4 this morning on the way
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