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Learning Centre

Welcome to the Vitality Copywriting Learning Centre. Here you can find lots of useful information about copywriting or working with a copywriter. And it's all available for free. So put your feet up, take a look around and see what you can learn today!

How to Save Money with a Copywriter
If you are planning to work with a copywriter, you’ll probably want to keep costs under control. Whether you are[...]
What is Tone of Voice? A definition
If you've just started thinking about your business' written identity, then you may have come across the term Tone of Voice.[...]
What is Copywriting? A Definition
If you are new to business, or don't come from a marketing background, then you may be asking yourself: what is[...]
Copywriting Rates: What do Copywriters Charge in 2017?
When it comes to working with a copywriter, the big elephant in the room is money: what are copywriting rates[...]
How to Write a Copywriting Brief that Doesn't Suck
So you've decided to work with a copywriter. You've looked around and every copywriter has a different copywriting brief. Some[...]
Content security – 8 Steps to Securing your Content
Over the last few years you've created a website full of content that promotes your products or services. You've either[...]
Does Copywriting Cost Money? The Hidden Costs of Copywriting
One of the most commonly asked questions I hear is 'Does copywriting cost money?' As a small business owner you[...]
Why You Shouldn't Work with Me as a Freelance Copywriter
[et_pb_section bb_built="1"][et_pb_row][et_pb_column type="4_4"][et_pb_text] I love writing and I love helping small businesses grow. This process works best when we are[...]
Create An Avatar – A Template for Your Audience Avatar
In a previous post, I shared reasons why you need an audience avatar. In this post, we're going to take[...]
8 Steps for Developing your Tone of Voice
In an earlier post, I shared 5 reasons why you need a tone of voice for your business. Today, I’m going[...]
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